Rascal Remedies Social Media Marketing

ROLE: Marketing Coordinator

TIMELINE: April 2023 - Present

TOOLS: Instagram, Canva, Capcut. Photoshop, Illustrator

SOCIAL LINKS: Rascal Remedies Account , Reels

I helped elevate Rascal Remedies’ Instagram by creating a more engaging, consistent, and purpose-driven content strategy. The brand needed stronger traction, clearer messaging, and a steady flow of fresh video content to boost reach and stay relevant. Working collaboratively with another marketer, we developed creative concepts, visual themes, and campaigns that aligned with the brand’s playful, family-focused identity.

My process included analyzing the audience, defining goals, and planning content that matched the brand’s voice. I created visuals, wrote captions, and produced videos that supported key marketing messages. Once content was scheduled and published, I monitored engagement and adjusted the strategy based on performance insights. This approach resulted in a more cohesive feed, stronger engagement, and a clearer, more recognizable brand presence on Instagram.

The videos I created had a significant impact on the brand’s social media presence, helping to engage followers in a meaningful and creative way. Among them, the “Parent vs. Kid” series was the most successful, resonating strongly with the audience and driving high levels of interaction. Overall, the account saw tremendous growth, reaching a 668.1% increase year-over-year in engagement and reach. These results reflect the effectiveness of the content strategy, the careful collaboration on creative ideas, and the consistent execution of posts and videos that connected with the audience in a fun and relatable way. The success of the series not only boosted visibility but also strengthened the brand’s voice and established a framework for future content initiatives.