Evolution FC Social Media Marketing

ROLE: Marketing Coordinator

TIMELINE: Dec 2023 -July 2025

TOOLS: Instagram, Canva, Capcut. Photoshop

SOCIAL LINKS: EVO Social Media, Reels

I managed the team’s social media by building a clear brand voice and cohesive visual identity across all platforms. I developed a content strategy that showcased the team’s culture, player highlights, match moments, and community involvement.

While another team member filmed game footage, I curated and edited it into engaging posts, stories, and captions. I researched competitor accounts and trends within the sports community to guide what type of content performed best and how to optimize timing, visuals, and messaging.

Through consistent planning and a structured content approach, the account saw strong growth in engagement and follower interaction. The feed became more organized, dynamic, and reflective of the team’s identity—strengthening connections with fans and the wider community while elevating the team’s overall online presence.