Wakepilot Social Media Marketing

I managed Wakepilot’s TikTok account by creating engaging, on-brand video content that aligned with platform trends and the brand’s voice. I stayed current with trending sounds, challenges, and formats, adapting them in creative ways that fit the brand’s messaging and resonated with its audience.

My process included researching trends, brainstorming concepts, planning shot lists or scripts, and filming content tailored to TikTok’s fast-paced style. I edited each video to be dynamic and attention-grabbing, adding captions, effects, and audio that supported the trend and the brand. After posting, I monitored engagement and used performance insights to refine future content. This strategy helped grow the account’s reach, increase follower interaction, and maintain a strong, relevant presence on TikTok.

The TikTok videos had a strong impact on engagement and audience growth, helping to increase the account’s visibility and reach. The content resonated well with viewers, with the highest-performing video reaching 3,613 views. Overall, the strategic combination of trend-aware concepts, creative execution, and consistent posting resulted in greater interaction, a growing follower base, and a more vibrant presence on the platform.