Shayelily Jewelry Marketing Videos and Jewelry Making

I support ShayeLily Jewelry part-time through both production and marketing initiatives. I craft custom, handmade jewelry while also contributing to the brand’s overall content strategy across multiple platforms. This includes filming trending videos, behind-the-scenes clips, and product-focused content that highlight the handmade process and align with current social media trends.

I collaborate closely with a co-worker to plan, manage, and organize content, ensuring everything stays consistent with the brand’s voice and direction. Together, we develop ideas that keep the content fresh, engaging, and on-trend across platforms. I also appear in select videos, helping bring a more personal and relatable feel to the brand.

Once content is created, I share it with the social media manager for final edits and posting. This role allows me to blend hands-on craftsmanship with marketing, helping ShayeLily maintain a strong and cohesive digital presence while showcasing the authenticity and uniqueness of its products.