Shayelily Jewelry Marketing Videos and Jewelry Making

I support ShayeLily Jewelry part-time by crafting custom jewelry and helping create TikTok content that showcases the brand’s handmade process. Along with making pieces by hand, I film trending videos, behind-the-scenes clips, and product-focused shots inspired by current TikTok trends and ideas shared with my co-workers. I also appear in some of the videos, helping bring a more personal and relatable feel to the content. Once the videos are created, I send them to the social media manager for posting and final edits. This helps ShayeLily maintain a fresh, on-trend presence while highlighting the unique, handcrafted nature of the brand.